In the latest single from Winter, the alt-pop project of Brazil-born, LA-based musician Samira Winter, the band takes the sense of disillusionment associated with the 90s “slacker” generation that inspires their sound, and flips it on its head into something optimistic.
Recorded and produced by Lewis Pesacov (Best Coast, FIDLAR), “Jaded” was written following a show the band played at LA warehouse space Non Plus Ultra, where Winter was struck with the realization that many of her musical peers were drained from their experiences in the music industry and touring life—and she realized she was starting to see that in herself as well. With that in mind, with “Jaded,” she stepped outside the musician’s point of view to take on the perspective of a concertgoer who notices the bands they came to see seem bored, uninspired, and are half-assing their their performance, and vows to never be that way.
The music video for “Jaded,” is a take on the behind-the-scenes action of a pop band as they come together, play shows, and create a video. Fittingly, the video was filmed at Non Plus Ultra, the venue that inspired the song, with the help of Winter’s friends, director Ibba Armancas and director of photography Skylar Wilson. “I had the idea early on to be playing the song in an empty space and have people coming in and joining the band and then leaving. But I would keep playing no matter what—not giving up,” Winter says.
Check out “Jaded” below. The single is out now and can be purchased here.