Breaking the occasional string has always been part of life for guitarists, but the people at Ernie Ball are trying to make that less so with their new “break resistant, ultra-durable” Paradigm strings.
Paradigm Strings, which were introduced at NAMM last weekend and will be available for pre-order starting March 1, will be available in a variety of popular gauges for both electric and acoustic guitars. They promise to deliver the same, high-quality tone and feel as Ernie Ball’s iconic Slinkys but with the company’s proprietary Everlast nanotreatment, RPS (reinforced plain string) technology, and plasma treatment, they have been engineered to be more durable than other coated strings on the market.
Paradigm display at NAMM, 2017 courtesy of Ernie Ball
Ernie Ball is so confident about their strength and durability that is offering a full refund to any consumer who experiences a broken or rusted string within 90 days of purchase—making them the only strings out there to come with a guarantee. Solid!
Stay tuned for more on Paradigm and our full NAMM coverage over the next couple of weeks!